Madison Design Aids in Flipdaddy's Rebranding
Photography by Wes Battoclette
Flipdaddy’s Brilliant Burgers and Craft Beer Bar was established in 2010 in a small suburb of Cincinnati, but had big ambitions of becoming a national franchise.
To attain that national recognition, however, Bob Dames, owner and founder of Flipdaddy's, knew the company's image could use a little help standing out as successfully as the food they serve.
After opening two very successful restaurants, the owners realized that in order to take Flipdaddy’s to the next level, they needed to develop a new look and feel that was as bold and inspiring as the goals they had for their business. Flipdaddy’s engaged Madison Design to do a complete overhaul of the existing brand. Madison Design began at the ground level with research and strategy aligned with the Flipdaddy’s business model.
From those insights, they developed an entirely new brand, built around the voice of the owner himself, and brought to life through a bold color palette, sophisticated typography, rich photography and additional design elements with underlying messages that their food, service and environment are simply the best.
"In short, Madison Design made me look like a national player and turned my business around," says Dames.
Madison Design has been involved with the entire brand experience, including input for the interior design and signage, new menus, all point of purchase materials, the website and even the label for the restaurant's new hot sauce. With a shiny, new redesign behind them, Flipdaddy's Brilliant Burgers & Craft Beer Bar should have no problem conquering the national franchising market.
Flipdaddy's post brand launch successes:
Attraction of new investors
Record breaking opening weeks’ sales in new, third and fourth locations
Success of fourth location set foundation key to regional roll-out of brand