Branding The Queen City: The Advertising Geniuses Behind Cincinnati's Success
Advertising agencies like to shake things up. The Eisen Agency takes that seriously. The team of “marketing mixologists” works with their clients to create a menu, craft the recipes, cook the meal and clean it all up.
“We’re full service,” says Rodger Roeser, CEO.
A 2013 PRSA Agency of the Year, the small firm has been an integral part to the success of many nonprofits and local and national organizations, including STAY, the Alzheimer’s Association, RotoRooter and COVE Federal Credit Union.
“The COVE project was a total rebranding,” says Roeser. “We had to recreate the whole look, name, logo – you name it.”
Roeser adds that the success of the firm hinges on the success of its clients.
“I don’t care to get big. I’m happy to stay small and profitable as long as it means we’re producing great work and continuing to have fun,” says Roeser.
The culture at The Eisen Agency prides itself on being fun, comfortable and not too serious. The team kicked off summer with an unveiling of its home-brewed and bottled beer, an indicator of the agency’s laid-back philosophy.
“We’re in the business of making folks happy, and that’s pretty cool,” Roeser says.