Branding The Queen City: The Advertising Geniuses Behind Cincinnati's Success
Sometimes an old dog needs a new bark. As an agency focused on energizing established brands, that’s exactly what Sunrise Advertising does.
“We’re an advertising agency that specializes in working with established brands to boost trial, stay relevant in the eyes of their customers and creative ad spends that are effective,” says Brian McHale, owner and CEO.
Sunrise Advertising works with “brands that are old enough to acknowledge their relationship with customers,” McHale adds.
“We just finished a project of animated TV spots for AAA,” says McHale. “Most people are aware of their road-side assistance, but very few know of their other services. Our challenge was to connect their customer base with this new information.”
“When people pick up the phone to call us, it’s because they’re suffering from one of three issues,” says McHale. “They’ll always get a fully integrated solution that fits their needs with us.”
The agency offers fully integrated solutions to its customers, optimizing and taking risks on tall he aspects of marketing, be it digital, traditional or word of mouth, to help them reconnect with their brand.