Branding The Queen City: The Advertising Geniuses Behind Cincinnati's Success
Communication builds culture. That is the motto driving the team at Sanger & Eby, an integrated agency offering all the tools an organization needs for an effective communication strategy.
“Our focus is to inspire engagement,“ says Lisa Sanger, creative director and partner. “When there’s engagement, there’s culture and that’s how we know we’re creating an effective campaign for our clients.”
Sanger & Eby clients fall within the talent, educational and military recruiting niches, a specialty the agency dived into after helping Macy’s develop its employment brand in 1998.
That team enjoys a creative space that is “relaxed, but intense,” according to Eby. While the office is typically comfortable, there’s a palpable tenacity in the air when deadline approaches.
“You can really feel it,” says Sanger. “But it’s casual and organic the rest of the time. We don’t live and die by the schedule.”
It works for them. During the past 15 years the team has successfully produced websites, training material, online resume solutions and application processes for colleges, businesses, retail stores and more.
“The end result are results that match what our clients want,” says Sanger. “We evoke emotion and motivate people to take action.”