Branding The Queen City: The Advertising Geniuses Behind Cincinnati's Success
Often times, companies say they are like a family. At Powers Agency, this holds more truth than not.
Founded by former Procter & Gamble executive Charlie Powers in 1986, the agency is now run by his daughter, Lori Powers, president, CEO and chief creative officer. After working as a creative director at Powers Agency for a decade, Lori took over in 2007 to continue Charlie’s legacy.
“There’s logic and magic in all the work we produce,” says Lori. “The logic part is the strategic portion of our work while the magic is the execution. We pride ourselves on both.”
“It all comes down to our agency’s efficiency,” says Lori. “It’s great to be able to work with a client and help them exceed their expectations and goals of a campaign.”
Powers Agency is capable of consistently exceeding expectations because its efficiency comes out of trust. The 24-person organization runs like a family: tight-knit, honest and comfortable with one another.
“Being like a family enables us to predict how someone else is thinking and that’s powerful,” says Lori.