Branding The Queen City: The Advertising Geniuses Behind Cincinnati's Success
We are in an evolution. We are in a marketing evolution that, according to Ben Nunery, Jessica George and Neal Mabee of Powerhouse Factories, redefines the brand as a whole system, rather that an individual entity.
“We’re in a new social era where brand, content and product must be approached as one single idea,” says George, practice leader.
Powerhouse Factories adds dimension to that brand system in three distinct ways; additive insights, brand system analysis and mapping and brand socialization.
“In a nutshell, we make brands relevant to their consumers and the consumers relevant to the brand,” George adds.
“What’s important today is to see consumers as just as big of an influencer as the brand is,” says Mabee. “We work with our clients to leverage that infinite relationship between brand and consumer.”
This method has worked for many of Powerhouse Factories’ clients, including The Kroger Company, who turned to the agency for assistance in marketing a new consumer product.
“It’s the philosophy that started this company,” says Nunery. “And it’s one we’ll continue to have as we grow.”