Branding The Queen City: The Advertising Geniuses Behind Cincinnati's Success
Lift. It is a single word, but the main force propelling the independent Cincinnati advertising agency Northlich.
A full-service agency, Northlich connects brands to consumers in a way that motivates, inspires and lifts them.
Lift is why Northlich is the advertising agency of record for local, regional and state organizations, including the Ohio Lottery and the Joanie Bernard Foundation.
The team was in charge of Ohio Lottery’s “I Lost a Bet” campaign, a marketing drive that told a unique story to a unique target audience as well as the Joanie Bernard Foundation’s “Scooter the Cat” campaign, which has made national headlines in the marketing community.
“Our goal has been to build an agency in Ohio with significance,” says Jason Schmall, executive creative director. “I think we’re on the right path.”
“Both campaigns connected people to the message and the brand in a way that hadn’t been done before,” says Tim McCort, COO. “The real appeal of Northlich is connecting with the human. We hope our clients feel that. If they do, we’re successful.”