Branding The Queen City: The Advertising Geniuses Behind Cincinnati's Success
They say not to fix what is not broken. But when things, especially a brand, are in need of repair, Hyperquake is the agency to call. A brand evolution agency, the 13-year-old shop works with brands to help them meet the needs of today’s consumers.
“We create and evolve brand experience, plain and simple,” says Colin Crotty, president and partner at Hyperquake.
The agency focuses and specializes in consumer goods, professional services, healthcare and professional sports, producing highly creative and original digital work for local organizations such as Zoofari, LYKINS and Cincinnati/Northern Kentucky International Airport.
“CVG was an exciting project because we were really challenged to think in a different way and got to leverage a lot of fun, technology,” says Dan Barczak, creative director and partner.
The pair admits the company thrives in challenges and enjoys working with other agencies in the Cincinnati area.
“Our strategic vision for success is continuing to work with clients and others who understand our values and challenge our thinking and creative capabilities,” says Crotty.
Adds Barczak, “If you’re not collaborating with others, you’re not pushing yourself. What’s the fun in that?”