Branding The Queen City: The Advertising Geniuses Behind Cincinnati's Success
As one of the largest independently held media agencies in the United States, Empower MediaMarketing is charged with planning, buying, creating and proving the impact of media for companies nationwide.
“We’ve been in business for 30 years,” says Lynne Veil, executive vice president and COO. “And we have aggressive plans to grow with the aggressive growth of the industry.”
That aggressive growth pertains to the digital and online boom of marketing. Founded in 1985, the company’s growth has been shaped by new data and technology to stay in constant communication with today’s businesses.
“We have a commitment to data and measurements to ensure we’re getting the impact for our clients we seek out to grab,” Veil says.
So far, Empower MediaMarketing’s method is working for local and national companies such as Gorilla Glue and U.S. Bank. The success is probably due to the company’s energized, collaborative culture.
“Our office is full of smart people who want to make a real difference in the world and with their work,” says Veil. “It’s a special atmosphere and culture that we’re really proud of.”