All in the Family

Jon Keeling

Amy Stafford has a hard time believing more than two decades have passed since she and her husband Jim opened their namesake jewelry store in Kenwood, but somehow it’s true. 

Much has changed in those 24 years. Stafford Jewelers moved from their original Montgomery Road storefront to a prominent space in upscale Kenwood Towne Centre several years ago. The family opened a second location at Fifth and Race streets in downtown Cincinnati. Amy and Jim were raising two sons, Jimmy and Jacob, in those early Montgomery Road days, and now she marvels at how far they’ve come. Jimmy serves as director of operations of the downtown store, while Jacob holds the same title at the Kenwood location. 

Amy says the downtown store is helping the company reach professionals who work nearby, offering a convenient way to shop for an item that has kept Stafford Jewelers on the local map for so long: engagement rings.

“Now, they can come in on a lunch break or after work and spend some time shopping for one of the most important purchases someone can make,” she says. “We can make new connections downtown, which is exciting and what we’re all about.”

In fact, Amy credits her family’s success to a strong, straightforward philosophy: form long-term relationships with clients and suppliers and focus on a level of service and quality that keeps customers coming back. 

“We’re family owned, second generation – we represent this community and we understand it,” she says. “That’s one thing that sets us apart. We work to provide the best service, at the best price, for the best quality, and we have customers tell us it’s why they come to us over and over.”

Jacob is carrying on the same philosophy when it comes to his relationships with the customers who come through the door in Kenwood Towne Centre. “We build bonds and relationships with all our customers and we get to know them and their families. It’s always nice to walk onto the sales floor and talk to a customer about how their vacation was or how their family is doing, because to us it’s more than just getting the sale – it’s getting to know the customer, as well.” 

Customers at both stores can access the company’s unique repair services, which include state-of-the-art equipment like a laser welding machine that allows Stafford’s own goldsmith to make repairs other companies might not be able to handle. 

Stafford Jewelers has a long history of partnering with the community. They recently co-hosted an engagement ring event, “Brews & I Do’s,” with Woodburn Brewery on April 9. The company is also a sponsor for several community outreach organizations, including the Andy & Jordan Dalton Foundation, which works to help families with seriously ill or physically challenged children; Crayons to Computers; and Mitch’s Mission, which raises money for children with cancer or blood disease to attend summer camp. 

Whatever the future holds for Stafford Jewelers, the second generation of the family intends to carry on the strong customer service tradition. “What I enjoy most about this work is making deals with my vendors to provide the best product to our customers at the lowest prices possible,” Jacob says. “It’s gratifying to be able to show a customer that we have the ring, watch or jewelry of their dreams at the best price in the city.”

Stafford Jewelers is located at 55 West Fifth Street, Cincinnati, OH 45202 (513.621.3300) and Kenwood Towne Centre (513.891.5200). For more information, visit